SOPHY ROBSON has long been at the forefront of the nail art game, having worked with the likes of Tom Ford, Marc Jacobs and Henry Holland as well as being the brains behind those flag nail designs at the 2012 Olympics. Now though, she's extending her skills to the masses with a range of press-on nail designs of her own - Nail-Its.
Yes it's a saturated market, but Robson's nail expertise sets these apart from the rest. As well as coming in what seems to be the perfect shape, the press-ons have a more realistic and wearable shorter length, and the pack includes plenty of medium-sized nails since they're inevitably the most used.
I've found my own manufacturer and had everything designed to my own specifications. The glue had to be a brush-on so that it could be reusable and had the full 8g in the bottle. Little details like that. It's a custom-made product, I haven't just licensed my name to a manufacturer, she told us.
I wanted to change what was currently available by offering my own designs and making sure the shape and length of the nail was right so that people would want it. I wanted to offer something that people of all ages would want to wear over and over again and that wouldn't be out of fashion next week.
Indeed the designs, including French tips, half-moon manis and animal prints, are more conservative than some of the fantastical creations Robson showcases on her Tumblr page, Thisisnailporn.tumblr.com, but as she points out, using press-ons doesn't have to mark the end of creativity.
I don't think nail art is going anywhere fast. Look how many blogs there are! I am offering something for when you don't have time to go for an appointment at the salon or deal with the maintenance, she said.
You can also paint over them in different colours or add letters and patterns - I've been changing the animal print into camouflage in three very simple stages using a make-up sponge and a striping brush.